Tips for Pricing Your Art

There are a lot of factors for pricing your art to consider. But at the end of the day the best advice I received from an old painting professor in university was “you need to price your art at a price you are happy to let it go with”

This statement from my professor completely changed how I see pricing my art.

I think in the age of the internet it is so easy for artists or any entrepreneurs to look and compare other people’s prices – but it shouldn’t and doesn’t matter!

Although it is easy to compare it shouldn’t be justified.

You need to think about your factors:

  • What is the cost for materials to make the art?
  • Do you include shipping, taxes, a free gift, custom wrapping, tracking id (all of these extras cost more $$$)
  • How much time did you spend on making the art?
  • Is it framed or not?
  • Do you have a history of sales- if you have a proven record of sales, a large fan base or are known in your region -you might be in demand and are able to charge more

Other things to consider 

  • Additional fees -like website fees, studio rental, equipment fees like a camera, Photoshop, Lightroom etc.
  • Is this your full time job or a side hustle (if it is your full time job you consider paying yourself an hourly wage – not minimum- don’t short change your experience, skills, education and value you bring!)

 

At the end of the day it is your art you need to price it with what you are comfortable with. If you think it is priced too low then raise it! You have the ability to change your prices at any time!

Remember people don’t need to buy art so the price of it varies hugely – do not compare your prices to the prices of others. Remember what makes your art different is you, your style, your effort, your decisions, your story and the experience that you serve your customers.

You don’t want to undersell yourself – you can always lower your prices and discount or provide a sale but it is harder to drastically raise prices when you started to low in the first place.

In this post I share my tips/considerations for pricing my artwork

 

 

Let me know how you price your art or what changes you want to make to your pricing?

 

 

See my Patched Exhibition Preview!

I invite you to join me in celebrating my opening reception at the Kitchener Public Library for my solo exhibition Patched. 

I have added some photos here as a sneak peek of some of the work you can expect to see in the exhibition.

The opening reception will be from 7-8:30pm on Thursday May 7, 2020.

There will be sparkling water and refreshments!

Patched is an ongoing series of photographs where map paper (made from maps of places I have been to) is embedded into trees where the bark naturally peels away as an act of offering or mending.

The photographs displayed in the exhibition were all from my book Patched that was published with the support of the Waterloo Arts Fund in 2018. There will also be some new and recent work from this series too! (The featured photos are all recent from this past summer)

Mark my opening reception on your calendars!

My 7 Tips on Art Portfolio Applications for College and University Students

I have been exhibiting my artwork since 2012. I have received artist grants and awards and I have attended artist residencies. With this experience I have done my share in submitting my portfolio for numerous applications. See my 7 tips for your college/university art portfolio application below!

After receiving my Bachelor of Fine Arts in Painting and Drawing from Lakehead University I also completed teacher’s college. I graduated being able to teach grades 4-12 in Ontario before taking my Master of Fine Arts at Concordia University.

During my time in teacher’s college part of my placement included teaching art to grade 12 students. In the first term I helped students with their portfolios as they were in the midst of applying for university and college arts programs. I volunteered my time to help these students during my lunch break by giving them tips and ways to improve what they had selected to be in their portfolios.

Currently I am working as an art instructor a private boarding school where I am helping international high school students with their portfolio applications in art and architecture programs.

I have outlined 7 tips on art portfolio applications below:

See my 7 tips for your college/university art portfolio applications in this blog post!

 

Tip #1

READ THE REQUIREMENTS -AND FOLLOW THEM

You need to know what they want and usually they tell you specifics!

Every university and college or even programs within the same school have different application requirements when it comes to their portfolios. Some schools are very specific asking for a certain number of pieces, certain media used or certain sizes of work. Some schools want original work, some/most don’t– they want photographs uploaded on programs like SlideRoom.  Some schools even have specific themes like “Make a work that is finished yet unfinished.” This can make the process more difficult and leave students feeling overwhelmed and unsure -often overthinking their decisions and ideas.

 

Tip #2

Show Your Creative Process

Most schools  want to see your process work – they want to see how you think about your art and why you made the choices you did. It is a good idea to explain your artistic decisions in either your descriptions of your artwork or by showing some sketches/tests and rough work as part of your portfolio.

 

Tip #3

Show Your Personality

The purpose of the portfolio is an introduction and a chance for your chosen school to get to know you and see if you would be a good fit there.  You want to show your interests and possibilities you might want to continue to explore while in post-secondary education. You should include materials you like working with and show your artistic style that is unique to you! You can show your personality through the subject matter by making art on things that interest you, that you’re passionate about and make you different from other people.

 

Tip #4

Show Variety

You want the professors reviewing your portfolio to be impressed by your skills and see you as an artist who is versatile. Therefore, it is important to show that you can do more. For example, if you are applying to an illustration program you want to show a mixture of digital and traditional artwork. You want to show that you can work with other mediums like water colour, acrylic, pencil crayon, pencil, ink, pastel… the list goes on and on.

By showing variety you are showing that you aren’t afraid to try new things and experiment with your artwork. It shows that you are open to growing and learning which is the whole point of college and university programs.

 

Tip #5

Show Program Specific Techniques 

If you are applying to specific programs like architecture or illustration you want to think about possible projects that might be studied in those programs. Once you have thought of those ideas you could try to include relevant pieces in your portfolio.

Take architecture for example:

-They create designs digitally and traditionally

-They make models

-They draw with perspective

These are just some of the qualities professors hope to see in your portfolio application.

If you are applying to a non-specific program like a Bachelor of Fine Arts for example- then again you want to show variety with materials but also what you are making include some drawing, some painting and some sculpture work in your portfolio. You need to show your range, talents and abilities. If you only submit drawings in pencil that’s all the review committee thinks you are capable of doing.

 

Tip #6

Details are Important 

You need to remember that review panels are looking at portfolio after portfolio for hours on end. You need to stand out and be memorable. Make sure you consider details to set you apart.

Edit your photos, think about your layout, come up with clever titles for your work. All these details are important.

 

Tip #7

Show Your Thinking, Your Writing and Research

Usually you will be asked to submit written descriptions about your work- make sure they are detailed and informative.

List your inspiration- if you did a drawing based off a building or place -state that research. You want to show your intelligence and critical thinking abilities in these descriptions.

Make sure you edit your writing, stick to the word count and choose a consistent and legible font.

Take time to plan your written descriptions and do not leave them to the last minute!

 

 

If you need more help with your portfolio- click the link below and book your calls by emailing me at jackiepartridgeart@gmail.com

Portfolio Planning Package

 

Good luck in your applications and all the best in your future!

 

 

Fields Exhibition at The O Gallery

I am excited to announce that I am a part of a group of two other artists showing exhibitions at the O Gallery on 44 Gaukel St. in Kitchener, ON, Canada.

I will be showing work I have curated for a theme of Fields. This work includes past work of my hand dyed, hand embroidered dish cloths that are beautifully framed and work of my sewn thread line drawings embedded in abaca sheets of handmade paper.

Fields is an abstract representation of aerial views of farmlands. I have grown up close to farming and fields and have visually seen the landscape change over time and become more developed.

The exhibition is on view from January 15-March 6, 2020!

Let me know what you think of the show if you are local and able to see it in the comments!

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Friends and Lovers Exhibition Opening at Button Factory Arts

I am a part of a group exhibition at Button Factory Arts in Waterloo on Friday January 17th from 5-7pm.

This group exhibition with the theme of Friends and Lovers is curated by Tee Kundu.

I will have two works shown in the exhibition and I would love for you to come and see all of the other great art in the show!

Button Factory Arts is located at 25 Regina St. S Waterloo, ON, Canada

More information can be found on Facebook or Instagram @buttonfactoryarts

I hope to see you at the opening Friday January 17th from 5-7pm!

 

Here is a sneak peek at a work of mine titled ‘Broken’ that I have in the exhibition:

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Patched Featured in RE Nature- Understorey Magazine

My work “Patched” has been featured in Understorey Magazine.

This is from the editor’s words, “RE Nature: Concerning nature.
Renature: To restore to original condition.” Katherine Barrett

Here is the link to view my work and other fabulous artists and writers:

https://understoreymagazine.ca

My Photograph of “Patched” is shown along a written pieces titled “Field Notes on Desire Paths” by By Jenna Butler & Yvonne Blomer.

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Happy Holidays to You!

I want to wish you Happy Holidays for any holiday you celebrate this season!

I wish you health, wealth and happiness

2020 is going to be the best year yet! The best is truly to come!

Thank you for so much love and support in 2019!
Thank you for following this blog! For following my journey on Instagram: @jackiepartridge_

and for your likes and comments. I see and appreciate all of them and all of you!

Thank you for your support and positive wishes with my art shop: www.jackiepartridge.com/shop

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Ebook Patched by Jackie Partridge

Patched was published in 2018 with the Waterloo Arts Fund. It is a book of 38 pages- a collection of images colour printed of trees around Waterloo Region that have been altered by adding map paper pulp in areas where the bark has naturally peeled away. I see this act of patching trees as a form of mending or offering of paper back to the tree. In addition to the photographs in my book- there are a series of nature appreciation poems. At the back of the book I have included information about my art process.

I sell my published hard cover book for $50. And I sell my ebook for $11.99. The Ebook is a digital PDF version of my hardcover book.

Head to this link to see more of my book!

check out my ebook here!

Please comment if you have any questions about my book or Ebook!

Holding Patched

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Preserve Exhibition

My exhibition “Preserve” has been extended at the East Side Guelph Public Library until Saturday December 28.

Hours:

Monday, Tuesday, Wednesday 9a.m.–8p.m.    Friday 9a.m.–5p.m.

Saturday9a.m.–5p.m.   Sunday1–5p.m.

All work is on view and for sale. For purchase please contact jackiepartridgeart@gmail.com

 

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Detail of “New Subdivision”

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Emerging Artist Grant Recipient

In the Summer I was awarded an Emerging Artist Grant by Fiber Art Now. I had a 1 page feature in the summer issue of their magazine.

I love seeing my photographs of my land art installations printed! Below is the page from Fiber Art Now!

 

Currently my book Patched is on sale for 20% off on my website. Use code November20 to save 20% off. Free Shipping to Canada and the U.S.

www.jackiepartridge.com/shop

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